Today we are living in the digital era; everything has become digital now. Technological development and improved number of gadgets made our life more sophisticated and simple. Thus, the number of internet users also increased to a large amount, and it paved the way for the rise in digital marketing.
What is digital marketing?
Digital marketing is a modern form of marketing which utilizes the internet, online platforms and technological gadgets for promotion, advertising and marketing of businesses and their products/services. As the number of people who go online is increasing day by day, you can attract more number of target audiences at the right time at the right place through digital marketing. So digital marketing meaning can be simply defined as marketing products and services through online portals to make them reach the maximum targeted audience at less time.
Digital marketing types
The best digital marketing examples are Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Email Marketing, Inbound Marketing, Pay-per-click Advertising, web design and development, viral marketing etc.
The role of digital marketing in developing a business can be understood easily. Offline marketing isn’t as effective as it was earlier. The way people buy and search for items to make a purchase has changed a lot during the past few years. So, this modern marketing approach can help to grow your business more easily in the present age. Unlike traditional marketing, you can measure the ROI ( return of Interest) through techniques like analyzing website traffic using digital analytical tools, content performance and lead generation, identifying the trends in how people research etc.
Why digital marketing career?
The number of digital marketing specials required in companies and agencies has increased. There are wide varieties of opportunities in this field such as SEO analyst, content marketing executive, copywriting and editing, video editor and blogger, social media marketing expert, PPC Executive, eCommerce executive, web designer and developer, graphic designer etc. As the industry is evolving, there will always be something new to learn and practice.
The future of digital marketing in India 2020
In India, a large number of people depend on the internet daily, which means the scope of digital marketing will only keep on rising. Already in the past few years, digital marketing in India has reached a billion marks in revenue. By the end of 2020, the Indian digital marketing industry will be producing lakhs of jobs.
Adopting the strategies regarding digital marketing trends 2020 will be helpful for the agencies to attract more customers and bring more revenue. So if you are searching for the top digital marketing trends 2020, those can be template marketing automation, voice search adoption, SEO structured data, smart, automated bidding, video marketing and blogging, direct messaging, interactive emails and campaigns, niche social media channels, chatbots, personalized marketing, shoppable posts on social media, omnichannel marketing, utilizing AI and augmented reality etc.
11 benefits of digital marketing
The benefits of using digital marketing are numerous. More and more businesses are implementing advertisement strategies to boost up sales. Considering your business goals and marketing techniques, you can develop your own strategies. The top 13 benefits of digital marketing are:
Compared to traditional marketing methods, digital marketing will help you to attract more customers and bring more revenue. Higher conversion rates will be a beneficiary factor to increase the overall revenue. Companies that implement a solid strategy are expected to have three times increase in revenue growth expectancy.
The most cost-effective way of marketing
In the case of traditional marketing, it’s very difficult for small business units with limited budgets to market their products and compete with larger firms. But with digital marketing, all kinds of firms, small to large, can successfully market themselves according to their budget and get leads accordingly.
Increased conversion rates
Digital marketing strategies provide the best way to interact with your target audience. The strategies, when implemented in the best way, will bring more leads and helps to improve the conversion rates.
HIgher Return of Interest (ROI)
ROI indicates the profit or loss that the investor experiences in respect to the investment, i.e. cash flows which the investor receives from the total investment made. With digital marketing, entrepreneurs can gain a better return on their marketing investments.
Can Quickly Adapt your Strategy
Using methods such as website analysis, you can view the number of people visiting your website. Such information will help in improving the campaigns over time.
Lead Generation and Content Performance
By developing the right content, specified goals can be met. Using informative and interesting content for advertising will bring successful lead generation on social media.
Can Compete with Large Organizations
Even a small startup or small business firm can compete with large organizations by adopting different digital marketing strategies. Small businesses can market their products nationally and internationally.
Build Brand Reputation
It is important to make the audience aware of your brand for turning the target audience into potential buyers. Digital marketing provides a better way to build a customer’s trust in a convincing way.
Through digital marketing, you can implement innovative ways to attract customers. By targeting the right audience, necessary steps can be taken for the betterment of the business.
Helps to understand your competitors
Digital marketing experts are capable of looking into the strategies adopted by competitors. Thus you can develop more strong marketing strategies and gain a strong competitive advantage.
Most measurable form of marketing
Digital marketing analytic tools will help to figure out if your marketing tactics are actually working or not. By measuring campaigns, you can see if it is working and take the insights you have gained to improve future campaigns.