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Email Marketing

One of the vital marketing objectives is maximum reach amongst potential customers, and nothing can be better than email marketing. The email could be for different reasons, such as informing the customer about the novelty of products or future reductions. If done correctly, email marketing can give an excellent return on investment even today.

Factors to consider

Engage your audience

Try not to send unsolicited emails. This is much easier said than done. We need to make sure your email is useful to the recipient.

Only then, you will be able to create a sales funnel through email marketing.


Very often, you fire the messages and assume they have reached your customers. Most emails end up in the spam folder. Even when it is delivered to the inbox,

they are very often not read. When they bother to read them, they are not engaging. You need tools to measure all these metrics.

Email Content

Nobody will read the email content if you don’t have a compelling subject line. If you manage to write a good subject line,

you must ensure your audience reads the email and doesn’t forget it immediately. Are you able to emotionally connect with your audience with your email?

Quality of Email database

Many agencies claim to provide email databases, but most of these databases need to be helpful.

A carpet bombing approach doesn’t work in email marketing.The first step is ensuring your email database has at least 80% potential customers.