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Web design companies very often focus too much on the user experience, they forget arguably most important customer they should satisfy – the google robots. Search Engine Optimization or SEO is the process used to improve traffic to a website by getting a high-rank placement within the Search Engine Results Page like Google, Yahoo, Bing, Yandex etc. SEO has two techniques, they are On Page SEO and Off page SEO.

On Page SEO

Onpage SEO refers to all the things that we do within individual web pages like content, keyword stuffing, title, description, image optimization, internal linking etc. It is the practice of optimizing our website (both the content and HTML source code of a page that can be optimized) in order to rank higher and get relevant traffic in search engines. Overall the on-page technique refers building your website to be search engine friendly.

Off Page SEO

Off page SEO is an important part of search engine optimization. It is the method to market your websites in search engines by performing some activities outside the web pages. It is used to make your website popular on the internet. If the website is popular on the internet, you will be able to get more visibility. Using the on-page SEO techniques, we are able to get visibility in search engines. Off-page techniques are used to improve the website’s position in search engine result pages. Back linking is the most popular off page SEO method. To build quality back links from different high domain authority websites, bookmark your web pages in social bookmarking sites and share content in social media sites.



Latest Off Page SEO Techniques

There are several off page SEO techniques.

The most important are:

  • Link Building
  • Social Media Marketing
  • Social bookmarking

Other SEO Techniques are Article Submission, Directory Submission, Forum Posting, Blog Commenting, Question and Answer, Link Exchange etc

1. Mobile is the future

People in the future never walk around with desktops. Because it is difficult. Now people move to mobile devices for all their internet purposes. Many even use it at home. A lot don’t even own laptops. If you start working on a website, to make sure that it is mobile friendly or custom-made for it. It is better to go with responsive website instead of making a special website for mobiles. Responsive web design will be a better option.

2. The rise of voice search

Some movies do little to limit our imagination of future technologies. Having the ability to talk to machines and having them work for us was among the highest of the list for the R&D of various firms. To include a recording button on your site to entertain voice requests and serve people better. This may free the user to place their fingers to better use.

3. Make your website super-fast

Not everyone has high speed internet access. There are many complaints about slow internet speed, if your site has to load slowly and take its own time through the tough hustle in the lives of the users. Don’t even bother optimizing your sites. Without speed, there is nothing. Optimize the formats and responsive sizes of the media that you have uploaded onto your website and eliminate loose links and pointless data that slows down loading time.

4. Create mobile friendly website

Majority of target audiences are browsing internet through their smartphones. So make your website mobile friendly.   In April 21, 2015 google introduced an algorithm, that the  mobile friendly sites will be given higher priority and rank them better in search results. They have given clear guidelines about how to make a mobile friendly website. Google provides a mobile friendly test tool, it is used  to see if pages on your website are mobile-friendly or not.

5.Constantly produce in-depth high quality content

Professional SEO companies never limit to their knowledge to just optimizing, they create high quality content as well. Search engines are using machine learning to separate blogs written by search engine companies to fool the machines from high quality content aimed at humans. Soon, sites will get punished for writing bogus content to fool search robots. Only way to beat the robots is with creativity and ingenuity. Do proper research, and write entertaining content.  The more engaging your blog is, more likely they will help your search engine rankings.  Keep posting articles that you have written with passion for the subject and that will help others.

6.Make a strong presence in social media

The new website may or may not have facebook and other social media accounts. Almost everyone have at least 2 social media accounts. A single post showing up on someone’s timeline can interest the user to click it. They click, comment, share, re-post, contribute, etc. Don’t miss social media, it is the doorstep of the internet users.

7.Link building

Link building refers to the process of getting external pages to link to a page on your website. It is one of the main off page technique used in search engine optimization. Try to generate better links with proper keywords.

8. Use long tail keywords in your SEO strategy

Long tail keywords are those three and four keywords that are more specific to your product or service. Usually long tail keywords have higher conversion rate and less search traffic. Also long tail keywords have less competition.  The longer the keyword, lesser is the competition. If you identify that niche long tail keyword your customers often search for before your competitor, you are in for a treat!

 9. Changing your site from http to https

Changing your site from http to https  will secure the connection with the user and protect their details.  If any cash transactions are happen through online, they will safe through https only. Google gives a ranking boost to secure hyperlink transfer protocols.

 10. Google is the King, but don’t forget Bing and Yahoo

In the internet google is the king. Yahoo and bing are also important. There are still users who prefer Yahoo or Bing and some are just plain used to it. Adjust your sites to match the working of these engines, to boost your SEO over an expanse of at least three engines to increase your search engine result pages.

Advanced SEO strategies and techniques in 2017 are expected to improve the functionality and quality of a large number of websites.  

We at INTUISYZ Kochi,  spend a lot of time in researching various digital marketing techniques for our customers. At the end of the day, it’s all about generating sales using the internet.  If you have any questions or suggestions about internet marketing or digital presence management in general, please feel free to contact us at our email address – [email protected] , we will be glad to help.

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