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Subah Group
Subah group owns a chain of night clubs in Abu Dhabi. We developed
digital campaigns to
attract nightlife enthusiasts into their clubs. Challenge was to handle the diversity of
the patrons in each club. Each club needed its own strategy as the tastes of the
Lebanese are different from Africans, which is different from the other arabs. We
designed campaigns for Filipino , South asian, European, Arab, Russian and American
audiences.