×
Subah Group
Subah Group owns a chain of nightclubs in Abu Dhabi. We developed digital
campaigns to attract nightlife enthusiasts to their clubs. The challenge was handling the
diversity of the patrons in each club. Each club needed its strategy, as the tastes of the
Lebanese were different from those of Africans, who were different from the other Arabs. We
designed campaigns for Filipino, South Asian, European, Arab, Russian, and American
audiences.