How a leading technology company increased their organic traffic growth by 180% using SEO services from Intuisyz
Our client Skoolbeep focuses on developing advanced software solutions for school operations. Their comprehensive suite of products simplifies various administrative tasks and enhances communication between schools, parents, and teachers.
Skoolbeep operates within a highly competitive market, with numerous other companies offering similar school operation software solutions. Establishing a competitive edge and standing out from the crowd was tough. Despite its exceptional product offerings, Skoolbeep's website struggled to rank well on search engine result pages(SERPs), and it needed to receive more organic traffic to generate leads and sales. This crucial challenge of limited online visibility led them to approach Intuisyz.
To achieve Skoolbeep's goals, we devised and executed a comprehensive SEO strategy. The key steps involved were as follows:
Our first step was understanding the client's business objectives. This helped us identify the keywords most relevant to their product and target audience.
We conducted a comprehensive analysis of the Skoolbeep website to identify critical issues and areas for improvement. We also performed regular SEO audits and collaborated with the web development team to implement user-friendly features, fix critical issues and optimize website performance for a better user experience.
We did thorough keyword research to identify high-intent keywords relevant to Skoolbeep's product and target audience. These keywords were then optimized for SEO and business needs to drive relevant traffic to the website.
We developed a content marketing strategy to create high-quality and informative blog posts related to the education system and Skoolbep's software features. Regular blog posts were published to provide valuable insights, educational content, and solutions to common challenges faced by schools.
We implemented a strategic link-building campaign to acquire high-quality backlinks from relevant and authoritative websites, which could help to improve Skoolbeep's website authority and visibility in search engine results.
To measure the website performance, we regularly
analyzed the SEO metrics like organic traffic, organic keywords, traffic value and organic
positions. This helped to determine top-performing pages, top-converting keywords and
areas of the website that need to improve search rankings. The below are the details of the
Tracking performance and progress: Ahrefs Rank 9, 07,562
Skoolbeep's website experienced a remarkable 180% increase in organic traffic. This influx of targeted visitors translated into more potential customers discovering Skoolbeep's products and services. Monthly traffic increased from 9k to 14k, resulting in a saving of 50k of monthly ad expenses.
Skoolbeep's keyword rankings for relevant search queries saw remarkable improvement. 323 relevant keywords related to products and features positioned on the first page, and 105 keywords ranked within the first three pages
Skoolbeep's overall online visibility improved significantly. They achieved higher search engine rankings, leading to increased brand exposure and recognition within their target market.
The Skoolbeep case study shows how a comprehensive SEO strategy by Intuisyz resulted in a significant boost to their business. The combination of on-page optimization, technical SEO fixes, content marketing, and link-building efforts yielded tangible results and helped them establish a more substantial online presence within their niche.