Kalyan jewellers, founded in 1993, has grown rapidly since then and has become one of the largest jewellery store chains in India, with a revenue of $1.5 billion.
Before initiating a digital marketing method to increase website traffic and engage the audience, the very first step was to change the whole design and website structure to a more appealing and easily navigable one. An ideal content strategy was to be executed for organic traffic growth. According to organic search from Jan 2018-Jan 2021, generating traffic and leads is the most significant marketing challenge.
Since 1993 Kalyan jewellers has mastered their art of creating better designs in ornamental attire. We have regularly monitored SEO matric values to measure website performance like organic traffic, organic keywords, traffic value, PPC ads, and organic positions. This analysis helps determine top performing pages, top converting keywords and areas of the website that need to improve search rankings. Tracking performance and progress: Ahrefs Rank 250,357
These reports indicate Kalyan Jewellers ranking positions improved over time with effective SEO strategies.