How the SEO strategies from Intuisyz helped an animal nutrition company get more customers and increased visibility to vendors and suppliers.
Our client, Thaliyan Group, is a leading cattle feed manufacturing company in Cochin, Kerala. Their premium brand, Grandmaster Cattle Feed, is a range of high-quality feed products that support the nutrition and health of livestock, following the best global nutritional policies.
We devised and executed a comprehensive SEO strategy to achieve Grandmaster's goals. The key steps involved were as follows:
We thoroughly audited Grandmaster's backlink profile to identify low-quality or spammy links. We then implemented a strategic approach to acquire high-quality backlinks from authoritative websites relevant to the cattle feed industry. This process included outreach, guest posting, and building relationships with industry influencers, resulting in a more robust and reputable backlink profile.
We developed a content marketing strategy to create informative and engaging content related to cattle feed, livestock nutrition, and industry trends. This approach attracted organic traffic and positioned Grandmaster as a knowledgeable and trusted resource within the industry.
To measure the website performance, we regularly analyzed the SEO metrics like organic traffic, organic keywords, traffic value and organic positions. This helped to determine top-performing pages, top-converting keywords and areas of the website that need to improve search rankings. Below are the details of the metrics analyzed: Tracking performance and progress: Ahrefs Rank 210, 6146
Grandmaster's website experienced a notable increase in organic traffic through the implemented strategies. The improved backlink profile and optimized product keywords contributed to attracting highly relevant visitors interested in cattle feed products. This influx of targeted traffic presented new business opportunities for Grandmaster.
The optimization efforts led to improved keyword rankings for relevant product-related search queries. Grandmaster's website gained higher visibility on SERPs, increasing exposure to potential customers searching for cattle feed solutions. One hundred relevant product-related keywords were positioned on the first page, and 36 keywords ranked within the first three pages.
The increase in organic traffic translated into tangible business opportunities for Grandmaster. The higher visibility and improved online presence attracted potential customers, leading to new international enquiries, increased sales, and overall business growth. The SEO strategies implemented not only attracted potential customers but also increased visibility to vendors and suppliers. As a result, the company established more substantial relationships with vendors, facilitating smoother operations and potential partnerships.
The Grandmaster case study shows how a comprehensive SEO strategy by Intuisyz resulted in a significant boost to their business. The combination of content marketing and link-building efforts yielded tangible results and helped them establish a more substantial online presence within their niche.