Poor targeting costs money
Correct measurement of performance requires expertise
Quality of creatives is critical
Websites User experience needs optimization
The case study details the challenges faced, the solutions discovered, the strategies devised, and the results achieved during the digital marketing campaign. It can also be considered as a guideline material for any digital marketing campaigner, especially a startup.
| CREATIVES COST | WEBSITE CLICKS COST | LEAD QUALITY | ROI | TIME FOR RESULTS | EXPERTISE REQUIRED | |
|---|---|---|---|---|---|---|
| Display Ads | Cheap | Low | Medium | Highest | Takes time | High |
| Youtube Ads | Expensive | Medium | High | High | Medium | Medium |
| Search Ads | Not Required | High | Highest | Low | Quick | Low |
| Local Ads | Low | N/A | High | Highest | Quick | Low |
Low Quality Leads High Cost / Sales
Not able to scale up campaign
Ads are set up, but not receiving traffic
Not able to set up campaign
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Whenever a Google search is related to the product of a particular brand, the advertisement of the same brand appears on the screen.
Google ads help to track the traffic generated through a specific advertisement. The number of customers who revert to an endorsement is calculated.
Simultaneously, the keywords that drive them to the ad are also considered. This thorough scrutiny can be done of the brand's performance.
A recent survey report states that an individual spends 4 hours daily scrolling through the work email. Isn't that a reason enough to comply with Google's advertisement in the Gmail inbox?
The Google ads are visible at the top of social and promotion tabs. These look like simple emails, but once they get clicked, the brand's website is opened for the customer.
Analyzing the competitors' strengths is essential to beating them, and Google has provisions for this.
The other brand bidding for the same keyword can also be viewed if the business is more than yours. Keeping track of the keywords they use for advertising purposes is quintessential.
Some products and services are in demand in a specific area and not needed in other places. Hence,
Google Ads helps eliminate some IP addresses to bar the endorsement at that particular place.
It's normal for a man to evolve and develop new and better ideas to work with.
If that happens and you wish to reset your advertisement, Google ads provide a straightforward way to do that with just a few clicks.
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