Plan cost/enquiry and cost/sales
Help improve these continuously
Poor targeting costs money
Correct measurement of performance requires expertise
Quality of creatives is critical
Websites User experience needs optimization
The case study details the challenges faced, the solutions discovered, the strategies devised, and the results achieved during the digital marketing campaign. It can also be considered as a guideline material for any digital marketing campaigner, especially a startup.
| Creatives Cost | Website Clicks Cost | Lead Quality | RoI | Time for results | Expertise Required | |
|---|---|---|---|---|---|---|
| Display Ads | Cheap | Low | Medium | Highest | Takes time | High |
| Youtube Ads | Expensive | Medium | High | High | Medium | Medium |
| Search Ads | Not Required | High | Highest | Low | Quick | Low |
| Local Ads | Low | N/A | High | Highest | Quick | Low |
| Creatives Cost | Cheap |
| Website Clicks Cost | Low |
| Lead Quality | Medium |
| RoI | Highest |
| Time for results | Takes time |
| Expertise Required | High |
| Creatives Cost | Expensive |
| Website Clicks Cost | Medium |
| Lead Quality | High |
| RoI | High |
| Time for results | Medium |
| Expertise Required | Medium |
| Creatives Cost | Not Required |
| Website Clicks Cost | High |
| Lead Quality | Highest |
| RoI | Low |
| Time for results | Quick |
| Expertise Required | Low |
| Creatives Cost | Low |
| Website Clicks Cost | N/A |
| Lead Quality | High |
| RoI | Highest |
| Time for results | Quick |
| Expertise Required | Low |
Low Quality Leads High Cost / Sales
Not able to scale up campaign
Ads are set up, but not receiving traffic
Not able to set up campaign
Increase In The Brand NameGoogle Ads is unarguably the best when it comes to advertising your brand. The advertisements are placed at the exact spot a time where the potential consumer might view it. Whenever a Google search is related to the product of a particular brand the advertisement of the same brand too appears on the screen.
Location PreferencesSome products and services are in demand at a specific area and not needed in other places hence the Google Ads help to eliminate some IP addresses to bar the endorsement at that particular place.
The Gmail Inbox MarketingA recent survey report states that an individual spends 4 hours in a day scrolling through the work email. Isn’t that a reason enough to comply with Google place theadvertisement in the Gmail inbox. The Google ads are visible at the top of social and promotion tabs. These look like simple emails but as soon as they get clicked the website to the brand is opened for the customer.
Measure Your Performance ConsistentlyGoogle ads help to track the traffic generated through a specific advertisement. The number of customers who revert to an endorsement is calculated, and simultaneously the keywords which drive them to the ad is also taken consideration. This thorough scrutiny can be done of the brand’s performance.
Change Ads AnytimeIt’s normal for a man to evolve and come up with new and better ideas to work with. If that happens and you wish to reset your advertisement, the Google ads provide a straight forward way to do that just by few clicks.
Tackle Your Competition Better.Analysing the competitor’s strength is essential to beat them, and Google have provisions for the same. The other brand bidding for the same keyword can also be viewed if the business is more thatyours keeping track of the keywords they use for advertising purposes is quintessential.
