Imagine a situation where people are regularly visiting your store, checking out the products but returning without buying a single piece. The same case happens with your brand websites where the viewers somehow do not turn into customers. Well, it’s disheartening indeed but there is always solution and conversion rate optimisation is the trick which comes in handy here. Here are some ace tips to amplify your business.
Cut Back On ClutterIsn’t it irritating when you visit a website to view something but what awaits is a form filled with mammoth of useless questions which will take an eternity to be answered? This kind of welcome compels customers to press the close button as soon as possible. So let’s start with reconstructing our websites by eradicating clutter and maintaining an engaging content for the viewers to enjoy.
Kaleidoscopic ImagesColours always seem to attract all the attention. So try adding some pigmentation to the Call-to-action Buttons of the page such as ‘buy now’ ‘call us’ ‘get started’ etc. It’s important to take care while choosing the colours as these should complement your website and also create a stark contrast with the background hues to draw the necessary attention.
The Irresistible DealsSale, limited offer, gifts, quick and free delivery, try and buy, first time on discount are some of the taglines which compels a viewer to buy the product before the deal ends. The word ‘free’ is a critical factor in building up the sales chart. The information regarding permanent reduction in stock also acts as a catalyst in high sales.
Add TestimonialsIt’s game-changing decision to add the customer’s views about the products and services onto your website because the modern generation is smart and they invest in anything only after conducting thorough market Research. Real people proving good reviews regarding your services will help a lot of other potential customers to make up their mind and try your brand.
Customer InteractionIf there is always someone to chat and clear doubts of the visitor while he is viewing your website, it becomes easier for him to make an instant decision in your favour subsequently aiding to the sales. The live chat creates a feeling of assurance in the customer’s mind that if needed there will be help at their fingertips.
Brag About The AccoladesBeing honoured with awards is always a matter of pride and rightly said as feather in the cap. Customers trust in a brand also increases when it is bestowed with laurels, soits vital for the website to list out all the badges earned by them.