Digital marketing is growing at a very fast rate in India. The concept of digital advertising has been around for a few years. The strategies of marketing have experienced several changes with new digital marketing trends appearing each year. As technology keeps evolving, such trends are changing each and every day. With respect to these factors, a career in digital marketing would be a great choice. Digital marketing comprises many forms of marketing, and as it is a vast field, there is substantial demand for online marketers in a lot of companies across India and the rest of the world.
Many educational institutions, startups and agencies are now providing courses with certification on digital marketing and its best-known strategies. Apart from that, some post-graduation courses like MBA started, including digital marketing in their syllabus. This is because learning a UG or PG course with an old and non-updated curriculum is of no use now, especially in this present technological age and as well as for the future. So, learning a new and updated course which is most relevant, along with management and administration studies would be a better option if you are opting a career in that field. Deep knowledge in digital marketing strategies provides you with more chances and opportunities for starting a business and making it a huge success. You could also become a business consultant and develop someone else’s business if you have acquired the necessary digital advertising skills. Or else, you could apply for positions like Digital Marketing Executive, Social Media Manager, Digital Marketing Strategist, SEO analyst, Social Media Marketer, Market research analyst, Public relations manager, Brand manager, Advertising manager, Business & Sales Consultant, N2N marketing director, Digital business marketer, Direct Advertising Manager. Etc.
So we’ve deeply understood that MBA in digital marketing scope is vast and remarkable.
Now let’s check on the syllabus associated with this stream. The MBA in digital marketing syllabus focuses on providing specialized programs that include promotion and advertisements of brands, their products and services. It combines various techniques of promotion and creative ideas to advertise various brands and to keep a record of analytical data. The students can gain technical knowledge of digital advertising and the tools required for promotion through online sources. Skills needed to involve an audience within digital media and effectively to advertise the products through this network can be well understood by pursuing a course in MBA in digital marketing.
Candidates who are applying for a regular MBA in digital marketing should complete a graduation course of 3 years. Some schools and colleges also make it mandatory to qualify any nationalized entrance examination like CAT/MAT/GMAT etc. The average annual fee structure ranges from INR 50,000 to INR 7 lakhs. The regular course will be a fulltime 2-year graduate program which is divided into four semesters, and the syllabus of this course mainly comprises of subjects like Introduction to Digital Marketing & e-Commerce, SEM, Email Marketing, Social Media Marketing, Digital Branding and Content Marketing, Digital Advertising, Web Analyst, Advertising Communication, Market Research, E-business technologies, Consumer Behavior, Internet Marketing Strategies, Distribution Management, Mobile Marketing, Affiliate Marketing, Online Reputation Management, Brand Planning & Consumer Insights.
Some reputed management schools in India offer a full-time MBA with digital marketing courses. A few institutes also provide part-time MBA in digital marketing. Before choosing the institutes, you should focus on the requirements like practical based certification, placement assistance, duration of the course, NAAC accreditation, campus facilities, live projects and industrial exposure, updated syllabus based on latest trends, different modules of digital marketing, affordable fees etc.
The details of the top 20 schools in India that provides MBA with digital marketing are provided below:
1.Centurion University of Technology, Bhubaneswar
Centurion University offers MBA programs in digital marketing and e-commerce. This private university has received an ‘A’ grade accreditation from the NAAC. Interested candidates can apply both online and offline. Certain scholarships are also provided for the graduates based on their graduation scores.
2.Integral University, Lucknow
IUL was established in the year 1998. IUL provides a Master of Business Administration (Digital Marketing) for two years. The university is NAAC approved and works as a Scientific and Industrial Research Organisation. For admission, candidates can fill a form which is available on the website. They provide merit-based scholarships to the students.
3.JK Lakshmipat University, Jaipur.
The university was established in the year 2011. They offer MBA in digital marketing and web analytics with live projects. You will also receive personality development training along with the multidisciplinary curriculum. The partnership with various world-class institutes helps in providing various research opportunities and excellent training.
4.RIMT University, Punjab
The Regional Institute of Management and Technology, situated at Punjab, provides MBA in digital marketing and social media marketing. It is a private institution which offers engineering and management studies.
5.Xavier Institute of Management and Research, Mumbai
Xavier institute is a well-established institution, located in Maharashtra. They provide high quality and innovative programs to the students to broaden their knowledge. The institute offers a separate master of management studies in digital marketing, which can be considered equivalent to an MBA. If you are searching for MBA in digital marketing Mumbai, then you can consider this institution.
6.Suryadatta Institute of Business Management, Pune
The course offered in this institution is MBA in Digital Media and Communication Marketing. The strategies of digital marketing will be included in the subjects. One of the best institutes for MBA in digital marketing in Pune. Candidates should qualify any of the national level entrance tests such as CAT, GMAT etc. to be eligible for admission.
7.RVS Institute of Management, Sulur, Tamil Nadu
In the year 2014, RVS started offering digital marketing under the MBA program. They provide training in using marketing tools to build marketing and web branding strategies.
RVS is considered as one of the best MBA colleges in Coimbatore.
8 IIKM Business School, Chennai
IIKM is one of the best business schools for doing an MBA in digital marketing in Chennai city. The institution will provide training on fast-growing sections of digital marketing. Paid internships are also provided for the students.
9 Manav Rachna International Institute Of Research And Studies, Haryana
Manav Rachna institute is a NAAC ‘A’ grade accredited institution. The institute is located at Faridabad in Haryana. The MBA admission program will be based on all India entrance tests like CAT, GMAT etc.
10 Dr D. Y. Patil Institute of Master Business Administration, Pune
The institution came into existence in 1994, and they offer many MBA and MCA programs. Digital marketing is included in the course syllabus for MBA programs. NAAC accredited ‘A’ grade for this institute.
11 RNB Global University, Bikaner, Rajasthan
RNB offers an MBA course in digital marketing and e-Business. The university was established in the year 2015. Certain scholarships are provided for eligible students. You will experience the ambience of world-class infrastructure on this high tech campus. The campus is highly secured and follows strong anti-ragging measures.
12 Shree Guru Gobind Singh Tricentenary University, Gurugram
SGT University is located at Budhera, Gurugram district, Haryana. They provide excellent placement and career services. Candidates will be required to attend the entrance test conducted by the university to become eligible for admission.
13 Sir Padampat Singhania University, Udaipur
This university has included digital marketing in their MBA curriculum. The program is based on a choice based credit system. The teaching methods focus on providing a student-centric learning approach. Their program helps in improving the entrepreneurial abilities of the students.
14 Zeal College of Engineering and Research, Pune
Zeal provides MBA programs in digital media and communication marketing. This institution also offers a lot of specializations in MBA. They provide broad-based learning to develop entrepreneurial skills. Students will get insights to look at the demands of broader sections of society through their training.
15 ASM’s Institute of Professional Studies (IPS), Pune
Audyogik Shikshan Mandal Institute of Professional Studies is located at Pimpri Colony, Pune. They have collaboration with industry pioneers in digital marketing. After completing the course, you will be receiving google certification, bing certification, youtube certification etc. along with the course certificate or graduation certificate. They also conduct various tours to corporate companies to get an insight into the corporate sector.
16 School of Management, CMR University, Banglore.
The institution is located at Kalyan Nagar, Bangalore. Here, one can obtain an MBA in business analytics along with other specializations like digital marketing. Specializations will be based on the minimum number of students opting for the same. They train their students to take on complex business challenges and solve them effectively. The curriculum is based on industry requirements.
17 Presidency University, Bangalore
Presidency University was established in the year 2013. Their MBA programs are approved by the All India Council for Technical Education. They have been awarded the best University of the Year 2018- South” by ASSOCHAM, India. Candidates seeking admission must fill out the form available on the website. The candidates should also qualify CAT, XAT, MAT or GMAT. Candidates are also required to appear for a personal interview process.
18 JBS – Jaypee Business School, Noida
Jaypee business school offers a 2 years MBA program in digital marketing. Students can also opt for other major and minor specifications. The institution started its operation in the year 2007. They have excellent placement records. Top industry leaders will be providing training to the students. Their mission is to produce competent and passionate market-centric professionals who can handle different aspects of a business.
19 Shiv Nadar University, Greater Noida
SNU’s MBA curriculum provides specification in digital marketing. The university came into existence in the year 2011. They focus on producing leaders who are ready to tackle business challenges across India and all over the world. Emphasis is laid on strategic thinking, experiential learning, personalized coaching etc. Admission will be based on the national entrance test score or SNU’s aptitude test.
20 SVSU – Swami Vivekanand Subharti University
SVSU was established in 2008. They provide MBA programs in various fields such as fashion designing, digital marketing, entrepreneurship, retail management, data analytics etc. Official admission form can be downloaded from the website. The institute provides placement assistance in popular establishments such as axis bank, Byju’s, HDFC bank, Cognizant, Adobe, Amazon etc.
Some of the colleges mentioned above conduct their own tests for the candidates who are seeking admission. Candidates are required to clear out those tests to become eligible for admission. Apart from these, there are a few colleges that offer distance education and online MBA in digital marketing in India. Some of such topmost colleges are Mewar University, School of Continuing Education, AIMA – All India Management Association, UpGrad and Skillville. Among these Mewar offers MBA programs while the rest offer PG programs in management that include digital marketing.
As traditional marketing has become totally unproductive, digital marketing has been chosen as a mainstream subject in the field of marketing and business studies. By learning these programs, the graduates and postgraduates could easily grasp a large audience and split them into different targets. By learning the digital marketing strategies and properly applying it, you can make the online audience buy from you more than from your competitors. The students will be benefited with skills like creative communication, marketing analytics, innovative planning, supervision, practical use of data in marketing etc. through these courses.