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Your audience’s first impression of your business depends on your website. So redesigning your website is not a simple task. It requires a good deal of time, thought and potentially money. It’s important to note that “redesign” doesn’t necessarily mean you need to change every single one of your branding and graphic design elements. Redesigns can just entail making functional modifications that help your website work better and assist you in reaching your marketing goals.
There are a number of reasons to redesign your website, some more compelling than others. Redesigning your website is probably one of the last things you think about in your business. However, it’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that it has on sales and revenue. You should consider the following reasons to redesign your website.
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The current design isn’t flexible enough
It’s important that design is there to help move forward quicker rather than get in the way. Good design speeds up decision making, gives space for experiments, is easy to maintain and update. Good design is flexible but has a set of rules and limitations.
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Your website is outdated compared to the new design trends
With design trends changing every few years a website that is two or three years old can easily seem outdated when compared to a competitor who has a website that is up to date with the latest design trends. The latest design trends now call for a flat design utilizing simple patterns that are two dimensional with a clean, modern look that caters to mobile interfaces as well as desktops.
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Your website isn’t responsive
If your website is not mobile friendly and a large portion of your visitors are originating from a mobile device, you may be losing visitors. Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. In reviewing your analytics if you discover that a large amount of your website visitors are originating from a mobile device it’s time for a responsive design.
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Your website is not optimized for search engines
A website redesign will help you improve the architecture of your site, so that it is more SEO friendly. A website redesign can help you improve your coding and make your website as a whole more SEO friendly utilizing custom page urls, H1, H2, H3 Tags, Page Titles and Alt Tags by utilizing a more advanced Content Management System that gives you greater flexibility and makes optimizing your website easier.
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Your website does not support a content marketing strategy
If you are planning to implement a content marketing strategy and your current website structure was not built with a content strategy in mind, a website redesign can make it easier for visitors to find your content, for you to cultivate a lead database and implement marketing automation.
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Your website is built on outdated technology
Updating your website with the latest technology and plugins will help your website to perform better and be more efficient, providing a better user experience for your visitors.
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You want to improve your website lead generation
A new design with the right calls to action allows you to better optimize your website for lead generation. Implementing calls to action across every page of your website, including the blog, so that you are taking greater advantage of every opportunity to convert visitors into leads.
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Improve your website security
One of the greatest concerns of our time is cyber security, and small businesses and entrepreneurs are just as susceptible to website hacking and viruses as larger businesses. If your website was built years ago and hasn’t been updated since, you are at greater risk for malware and hacking.
A redesign will take time to define the problem, come up with solutions, make the decision and measure the results, make conclusions and fix the mistakes. If you haven’t made a mistake, you haven’t been looking deep and hard enough.
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