How To Select Your Right E commerce Platform

As many businesses are looking for implementing eCommerce solutions in Kerala, it is only apt to analyze various factors that comes into play. There are several eCommerce website builders in Kerala who can provide excellent eCommerce services.  Apart from eCommerce website builders in Kochi, many general web design companies in Kochi  provide e commerce as an additional service.

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With the advent of Digital India and smart phone revolution (India recently acquired the second spot in the list of the world’s largest smartphone market), e Commerce has taken us by storm. According to Forrester, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012–16. By 2020, India is expected to generate $100 billion in online retail revenue. So it makes perfect sense to take your business online. Therefore, the e Commerce solution you choose is arguably one of the most important business decisions you will make. There are several factors you need to consider while choosing the right eCommerce platform for your business, such as-

1.What Are You Selling

The kind of products you are selling can help narrow down your choice of e Commerce platform. Some platforms can handle both physical and digital products, while others accommodate any one or the other. Some e Commerce solutions allow unlimited number of products while others charge as per quantity. Some eCommerce platforms will handle inventory tracking and allow for multiple product options, while others won’t.

  • Are your products digital or physical?
  • How many products do you have for sale?
  • How many options do you have per product?
  • How do you handle shipping?
  • Do you also sell your products offline?

Some products like alcohol are not allowed by some eCommerce platforms. You must read the terms and conditions before choosing an eCommerce platform.

2.Design Options

Most eCommerce platforms have prebuilt themes. Some designs can be used for free, while others must be purchased. Some platforms also have suggested developers that may assist you to build a theme for your business. Decide whether you are comfortable using someone else’s theme, if the platform includes a theme you may like, or if you may need a custom designer.

3.Determine suitable hosting for your business

Hosted eCommerce offers basic features necessary for any business owner with minimum technical know-how to run an online store. They offer fixed number of design templates and may limit the number of products sold, payment methods and traffic the site can handle. A self-hosted eCommerce solution may not have as many restrictions. It allows software developers to build customized experience for your customers. You can have added features, upgrade or upscale as your business grows. If you choose a hosted eCommerce platform, you need not worry about technical updates, support and maintenance. With a self hosted eCommerce solution, you have to rely on your software developer for the same.

4.Ensure that the e Commerce solution is compatible with the existing data and resources

Is your eCommerce solution compatible with your existing data and resources? Does it allow you to import your existing data? Good e Commerce platforms offer you many options to import your spreadsheets, reports from other compatible systems. Choose a platform that integrates with your other back-end systems.

5.Make sure that the product catalog features all your products.

Before selecting an eCommerce platform, make sure it can adequately manage your different stock and the breadth of your products. What kind of product are you selling- digital or physical? Ensure the product catalog can feature all your products.

6.Payment Gateways

You must ensure that the platform supports different payment methods. To boost your sales, you may need to accept both electronic and traditional payment methods. You should be able to deal in multiple currencies, if you want to expand your business to international clients. Best eCommerce platforms allows different types of credit cards and facilitate payments through different payment options such as  PayPal, Google Checkout etc.

7.Ensure the platform fulfills your marketing needs.

Look for the platform that offers tools to promote your website- such as SEO, blogs, integration with social networks etc. The best platforms have the ability to add features such as discounts, gift cards, offering coupons etc. The best  eCommerce platform will meet almost all your marketing needs.

8.Ensure the platform offers ease of administration.

It is important that you be able to administer your store with ease at anytime, anywhere. The best eCommerce platforms provide you with a user-friendly administrative panel to monitor your store and make changes as you see fit from anywhere with an internet connection.

9.Compare the price, services and your budget

With so many options available, it is important to compare the features and prices. Take time to identify the features you need, so you don’t pay for features you won’t use. List the features and zero in on the best price available. Ecommerce in Kochi has never been more exciting !

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